SELECTED WORK · 03

Mulberry Hill.

Visual identity, spatial collateral, and tactile guest packaging for an eco-luxury mountain retreat in Maribaya, Lembang.

Client Mulberry Hill Resort

Industry Eco-Luxury Hospitality

Programs Identity, Spatial, Packaging

Identity Architect Aria Muhammad

Mulberry Hill Master Brandmark Lockup in Terracotta and Deep Pine

Mulberry Hill Sovereign Monogram Mark in Terracotta

Mulberry Hill Heritage Totem Pattern Accent

“Nestled in the high pine ridges of Maribaya, Mulberry Hill approaches hospitality through deliberate stillness. The identity pairs calligraphic organic lines with earthy raw substrates, allowing architecture and nature to lead every guest encounter.”

Mulberry Hill Heavy Matte Forest Green DND Door Hanger on Cottage Door

Mulberry Hill Organic Canvas Guest Tote Bag with Pine Forest Print in Raking Morning Sunlight on Mountain Stone Steps

Mulberry Hill Authentic Javanese Joglo Villa and Steaming Outdoor Hot Tub Deck in Maribaya Morning Pine Mist

Mulberry Hill Luxury Duplex Business Cards in Pine Green and Mountain Sage with Blind Debossed Terracotta Monogram and Pine Tree Line Silhouette

Mulberry Hill In-Room Amenities Suite with Mountain Coffee Kraft Sachet, Herbal Tea, Soap, and Bamboo Comb

Mulberry Hill Monolith Directional Wayfinding Totem with Hand-Drawn Bonfire Illustration along Misty Maribaya Forest Trail

Next Case Study 04 · BEKKR →

Mulberry Hill Heritage Totem Pattern Accent

Mulberry Hill

Eco-Luxury Forest Retreat & Cottage Sanctuaries

Location Maribaya, Lembang

Year 2024

Client Mulberry Hill Resort

Identity Architect Aria Muhammad

Mulberry Hill was conceived as a peaceful retreat nestled among the elevated pine ridges of Maribaya, Lembang. Moving away from urban noise, the property pairs traditional Javanese timber architecture with private mountain jacuzzi terraces and secluded cottage living.

The brand identity reflects this quiet discipline. Rather than relying on generic rustic tropes, the mark uses simplified calligraphic brushwork to represent mountain foliage shaped by a gentle breeze. Rendered in deep pine green and warm terracotta, the visual language establishes an organic dialogue between modern hospitality standards and the natural forest canopy.

Across coarse woven guest compendiums, tactile door signage, and unbleached paper amenities, every collateral touchpoint is designed to sit comfortably in the hand without competing with the landscape outside the window.